Essentials of Strategic Management: The Quest for Competitive Advantage
John E. Gamble, Arthur A. Thompson, Margaret Ann Peteraf
"Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content. "--
سال:
2021
اشاعت:
7
زبان:
english
صفحات:
465
ISBN 10:
1260261549
ISBN 13:
9781260261547
فائل:
PDF, 20.18 MB
IPFS:
,
english, 2021
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