Foundations Of Marketing 8th Ed.

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Business & Economics
Foundations Of Marketing 8th Ed.

Foundations Of Marketing 8th Ed.

Name: Foundations Of Marketing 8th Ed.
ISBN: 9781337614627

William M. Pride, O. C. Ferrell

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Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

سب زمرہ:

Business & Economics

سال:

2018

اشاعت:

ناشر کتب:

Cengage Learning

زبان:

english

صفحات:

574

ISBN 10: