Gestalt Psychology Influence customer perceptions and make...

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Gestalt Psychology Influence customer...

Gestalt Psychology Influence customer perceptions and make advertising more memorable

Crombez, Nicolas

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سب زمرہ:

Business & Economics

سال:

2015

ناشر کتب:

Primento Digital

زبان:

english

ISBN 10:

2806266300

ISBN 13:

9782806266309

فائل:

EPUB, 1.17 MB

IPFS:

,

english, 2015

آن لائن پڑھیں

میں تبدیلی جاری ہے۔

میں تبدیلی ناکام ہو گئی۔

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Linda M. Scott(Editor), Rajeev Batra(Editor) — Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series : A series sponsored by the Society f)

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Kurt Koffka — Principles of Gestalt Psychology

Bob Michaël Fennis; Wolfgang Stroebe — The psychology of advertising

Wanja Wiese — Experienced Wholeness: Integrating Insights from Gestalt Theory, Cognitive Neuroscience, and Predictive Processing

Bruno Petermann — The Gestalt Theory and the Problem of Configuration

Adam Geremek, Mark Greenlee, Svein Magnussen (eds.) — Perception Beyond Gestalt: Progress in vision research

Robert Heath(auth.) — Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Wolfgang Kohler — Gestalt Psychology: An Introduction to New Concepts in Modern Psychology

Frederick S. Perls [Perls, Fritz S.] — Gestalt Therapy Verbatim

Leslie Ernest Gill — Advertising and Psychology (RLE Advertising)

Gordon Wheeler, Lena Axelsson — Gestalt Therapy

Baboo Kureemun, Robert Fantina — Your Customers' Perception of Quality

Morris, Jim, — Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising

Ian Verstegen — Arnheim, Gestalt and Art: A Psychological Theory

Andrews, Marc; Baaren, Rickert Bart van; Leeuwen, Matthijs van — Hidden persuasion : 33 psychological influence techniques in advertising

Dawn Iacobucci — Kellogg on Marketing

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Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti — Fundamentals of Marketing

Jonathan Sutherland, Diane Canwell (auth.) — Key Concepts in Marketing

Leon G. Schiffman — Consumer Behaviour: A European Outlook

Terence A. Shimp — Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Terence A. Shimp — Advertising, Promotion, and other aspects of Integrated Marketing Communications

Bob M. Fennis, Wolfgang Stroebe — The Psychology of Advertising

Emmanuel Mogaji — Introduction to Advertising. Understanding and Managing the Advertising Process

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Navin Kumar — Media Psychology: Exploration And Application

Adrian Furnham, Barrie Gunter — Children as Consumers: A Psychological Analysis of the Young People's Market

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DK Publishing — The Digital Revolution (DK Essential Managers)

Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack — Concise Encyclopedia of Advertising

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